The Ralph s Market Essay - 908 Words

Introduction On Sunday, October 11, 2015, I took a trip to the Ralph s market in La Canada Flintridge. Ralph s have hundreds of locations throughout the United States. A single Ralph’s Market contain various products ranging from organic produce to different alcoholic beverages. Background Before I went to the Ralph s Market, I had to decide what I want to know by taking this trip. One of the thing that came to my mind was to find out if organic food is still a growing trend. I planned to accomplish this by asking different customers if they liked or disliked organic foods. The Trip I arrived at the La Canada Ralphs around 10:30 am and decided to walk around a little bit before I start interviewing customers. I wanted to see how the Ralphs organized their store and if there is hidden meaning behind the choices they made. Every Ralphs is a little bit different depending on the community it is in. However, the one thing that concerned me the most was the product arrangement. Markets similar to Ralphs, do not have a specific section for organic food products. It is mixed on the shelf next to the inorganic products. This made it difficult to find organic foods and products. After I figured the store layout, I decided to stand in a few aisles to see what customers like to pick out. After they picked their products, I approached them and asked if it is okay for me to ask them a few questions about their product choices. Customer #1 The first customer I talked to was a singleShow MoreRelatedA Short Note On Marketing And International Consumer1710 Words   |  7 PagesCountry and Market 3 Internal Analysis 4 Strengths 4 Weaknesses 4 External Analysis 6 Opportunity 6 Threat 6 References 8 Appendix 10  Introduction Ralph Lauren is an American publicly trading company which markets and sells luxury apparel, accessories, fragrances, and home furnishings worldwide. It was founded in the year 1967 by Ralph Lauren. 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